How to Win in the Age of Conversational Search
- Mar 28
- 2 min read
Updated: 11 hours ago
SEO Webinar on Conversational Search with Mike King
Is your website ready for the rise of conversational search in the era of AI-powered search on Google? This webinar provided SEO strategies for creating content that ranks and resonates in the age of conversational search on LLMs like ChatGPT.
Learn how to move beyond outdated keyword tactics and develop a future-proof semantic SEO approach that prioritizes natural language, user intent, and direct answers. This webinar explores how search engines are adapting to conversational queries and provides actionable takeaways to ensure content thrives in the years to come.
Hosted by Mike King, Founder of iPullRank Agency and SEOWeek, alongside Wix Studio’s Crystal Carter and George Nguyen.
In this webinar replay, you will learn about:
How to evolve your content tactics for the AI age
How to prioritize natural language and user intent in your content creation
Which tactics will help you future-proof content for presence on Google's AI Overviews and ChatGPT
How to use Astro Agentic AI Assistant in Wix Studio to support semantic content optimizations
How the Wix Blog's Content AI to support you as you refresh content for semantic search.
Download the Mike King's deck on Conversational Search and Crystal Carter's deck on Wix Studio tools to help marketers improve content for semantic search.
The session offers advanced SEO strategies and insights. Those who are new to the topic may wish to explore more about semantic search, brand visibility in LLMs and content creation with AI tools.
Meet your hosts:
Michael King
Founder and CEO, iPullRank
An artist and a technologist all rolled into one, Mike is the Founder and CEO of digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising eCommerce, publisher, and financial services organizations. Twitter | LinkedIn
Crystal Carter Head of SEO Communications, Wix
Crystal is an SEO and Digital Marketing professional with over 15 years of experience. Her global business clients have included Disney, McDonalds and Tomy. An avid SEO Communicator, her work has been featured at Google Search Central, brightonSEO, Moz, DeepCrawl (Lumar), Semrush and more.
George Nguyen Director of SEO Editorial, Wix
George Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works and how to use Wix SEO tools. He was formerly a search news journalist and is known to speak at the occasional industry event.
