- Allison Ko
- Apr 21
- 22 min read
Updated: Apr 28
Selling online is a tough business. But niche products may be your saving grace. By ditching the one-size-fits-all-approach and offering specialized items in your eCommerce store, you could potentially reach a stronger, more passionate group of consumers with your business ideas.
That said, selecting the right niche market comes down to thorough research, planning and testing. Before you begin the process of brainstorming product ideas, it's important to understand what "niche" entails and how to go about discovering a new audience.
Read Also: How to start a business, How to manufacture a product.
Make sure your niche business idea is as strong as the name you choose. Use the Wix Business Launcher to explore various opportunities based on your skills and experience. Simply chat with AI to receive personalized business ideas. Then, get set up with a full market analysis, earning strategies and launch kit for each idea, so you can get started with confidence.
What is a niche market?
In the world of business, a niche market is where you find a group of consumers whose unique needs and preferences aren’t completely met by the big players. By zeroing in on a specific segment, businesses can offer products or services that are perfectly tailored to these distinct tastes, standing out from the mass market and creating a more personalized experience for their audience.
Take the vegan beauty products market as an example. This niche focuses on consumers who want cosmetics free from animal-derived ingredients, catering to their ethical and lifestyle choices. By targeting this specific audience, businesses can benefit from reduced competition and the opportunity to charge premium prices for their unique offerings.
Niche marketing made simple
Niche marketing is about narrowing your focus. Instead of trying to reach everyone, you connect with a specific group of people who share the same interests, needs or problems. By focusing on what matters to them, you can create real solutions that actually make an impact.
The magic of niche marketing is how it levels the playing field even for small businesses. Instead of battling big brands, you create your own lane. By focusing on a specific audience, you can shape your content, ads, website and even product features to meet exactly what they need. This makes your marketing feel more personal and relevant. Plus, it’s often cheaper and more effective to target a smaller group that’s already looking for what you offer rather than trying to convince a massive audience they need it.
Niche markets and niche products: how smart ideas take off
The beauty of niche marketing is how it helps you notice the little things big brands overlook. When you focus on a specific audience—like indie pet lovers, eco-conscious travelers or gluten-free foodies—you start to see the gaps. That’s where niche products come to life.
What’s great is how this becomes a two-way street. As your niche product picks up a following, it starts shaping the market itself. That small group begins to expect more tailored options, and guess what? You’re already ahead. Niche markets and products work hand in hand like. It’s less about pleasing everyone and more about creating something that truly fits. When you nail that fit, that’s when loyalty kicks in and growth starts to take off.
10 examples of niche products and markets
01. Health and wellness products: Unlocking niche markets with tailored solutions
The health and wellness market is growing fast, driven by people paying more attention to their overall well-being. It’s expected to grow 8.2% over the next decade and hit $15.98 million by 2034. As consumers focus on holistic health, there’s a huge opportunity for businesses to create niche products that meet unique needs. From natural skincare to tools for mental wellness, the demand for personalized health solutions is booming—and there’s plenty of room to get creative.
Health and wellness niche market
The health and wellness world is all about getting personal. Instead of generic one-size-fits-all products, more brands are stepping up to create solutions for specific needs. Think sleep support for night-shift workers or fitness plans designed for new moms.
People want brands that really get them, like those offering options for food intolerances or chronic pain relief. From calming tools for stressed-out students to holistic remedies for inflammation, these niche markets are where businesses are making a real impact.
Health and wellness niche product ideas
Niche wellness products are all about solving real specific problems. Take plant-based snacks—they're a game-changer for athletes with dietary restrictions, offering easy nutritious options without the usual allergens. Hormone-balancing skincare? Perfect for those navigating big life changes like pregnancy or menopause, giving skin the extra care it needs.
For people with ADHD, sleep patches are a fresh alternative to standard over-the-counter solutions promoting better rest. Shift workers are loving adaptogen-infused drinks to stay focused and energized during odd hours.
Even outdoor lovers at high altitudes are turning to skincare made to protect against dry harsh mountain air. These products are practical, creative and designed with intention.
Examples of health and wellness niche products
Essential oil blends for postpartum sleep and anxiety
Blue light glasses for gamers
Vegan and cruelty-free skincare for acne-prone teens
Mindfulness journals and guided meditation apps for busy professionals
Anxiety rings for students with test anxiety
Breathing and relaxation gadgets for people with panic disorder
Learn how to make money as an entrepreneur and turn your passion into profit today.
02. Eco-friendly markets: Sustainable niche products for a greener future
The eco-friendly market is booming as more people make sustainability a priority in their daily lives. Conscious consumerism is on the rise—71% of Americans believe supporting socially responsible brands matters and 66% purchased eco-friendly products in the past year, according to Forbes.
With this movement growing stronger, businesses have a real chance to create products that align with ethical values and tap into specific lifestyle needs. From sustainable clothing to biodegradable gadgets, demand for planet-friendly solutions is reshaping how people shop and think.
Eco-friendly niche markets
Eco-friendly niche markets are all about meeting specific sustainability needs, connecting with consumers who care about their impact on the planet. Zero-waste products are a hit with city dwellers looking to cut down on waste in their daily lives. Biodegradable period care is making waves with younger generations who value ethical and sustainable choices. For outdoor lovers, solar-powered gear is becoming a must-have, while eco-luxury products attract minimalists who want to shop consciously without giving up quality.
Eco-friendly niche product ideas
Reusable cotton pads, compostable packaging, organic baby clothes, and plant-based cleaning supplies are just a few examples of how eco-friendly products are solving everyday problems sustainably.
So how do you pick the right product for your eco-conscious business? Start by identifying common challenges people face and think about how sustainable alternatives can make life easier. Look for products that cut down waste, save resources or use renewable materials.
Choose items with recognized certifications like organic, Fair Trade, cruelty-free or carbon-neutral to build trust with your audience. And don’t forget the details—biodegradable packaging or ethical sourcing can make all the difference to environmentally conscious buyers.
Examples of eco-friendly niche products
Biodegradable coffee cups for eco-conscious cafes
Plant-based protein powders for fitness enthusiasts
Refillable cleaning products for sustainable households
Recycled paper notebooks for students and professionals
Vegan leather wallets for fashion-forward minimalists
Energy-efficient smart bulbs for tech-savvy homeowners
Sustainable swimwear made from ocean plastics
Reusable silicone food bags for busy meal preppers
Bamboo toothbrushes for zero-waste advocates
Check out this list of eco-friendly products that can make your online store a go-to for sustainable shoppers.
03. Fitness products: Niche fitness solutions that shape the market
The fitness market is booming, with total revenue expected to grow by 8.89% annually. This growth is shaking up the industry as demand for essential fitness gear skyrockets. With more people embracing home workouts, items like resistance bands, kettlebells, jump ropes and yoga mats are selling fast.
But there’s still space for unique fitness products to make their mark. Foam rollers, muscle recovery tools and smart gym equipment that tracks heart rate and calories burned are just a few examples. As tech evolves, fitness lovers want gear that fits seamlessly into their routines and gives them personalized insights to level up their performance.
Fitness niche markets
From beginners and casual exercisers to athletes recovering from injuries, activities like yoga, Pilates, strength training and outdoor sports are shaping demand for more personalized products and services. These niche markets are changing the game, giving businesses a chance to meet the needs of customers with laser-focused preferences.
We’re seeing a surge in interest for fitness programs, apps and gear built around clear goals like recovering from injuries, improving performance or finding mental balance through exercise. Personalization is at the heart of it all, offering everything from one-on-one coaching to specialized workout equipment.
As wellness becomes a lifestyle, the fitness industry is expanding far beyond traditional gyms. Home workouts, fitness communities and recovery-focused programs are taking center stage. For businesses, this creates an exciting chance to connect with highly engaged customers who value brands that truly get them.
Fitness niche product ideas
Fitness gear has come a long way, from simple foam rollers and knee braces to smart equipment and high-tech trackers. Today’s fitness enthusiasts want products that not only help prevent injuries or speed up recovery but also boost performance and provide useful insights. Think tools that track calories burned, monitor heart rate or give real-time progress updates. It's all about enhancing workouts and making every rep count with gear that works as hard as you do.
Examples of fitness niche products
Resistance bands to boost strength and support rehab
Smart kettlebells that count your sets, reps and weight for you
High-performance jump ropes perfect for CrossFit or cardio sessions
Yoga mats with built-in sensors to help you nail your alignment and poses
Fitness trackers and heart rate monitors to keep you on top of your progress
Adjustable dumbbells that adapt to all your home workouts
Virtual reality headsets turning workouts into immersive adventures
Foam rollers with vibration tech to speed up muscle recovery
Find your next big fitness business idea and start your journey in the wellness industry.
04. Niche office supplies changing the game at work
The office supplies market is transforming as remote work takes the spotlight. By 2034, it’s expected to reach an impressive $221 billion, driven by the growing need for better home workspaces. Productivity isn’t the only focus anymore—comfort and well-being matter too. Workers want ergonomic chairs, standing desks, adjustable monitor stands and customizable planners. There’s also a rising demand for eco-friendly and high-quality tools that make working from home more efficient and personal.
Office supplies niche markets
Niche markets in the office supplies world are booming, catering to specific needs that are shaping how we work. With remote work on the rise, ergonomic home office solutions are a hot ticket. Adjustable desks, ergonomic chairs and footrests are must-haves, making long workdays way more comfortable.
Sustainable living is also driving demand for eco-friendly office supplies. Think recycled paper, biodegradable pens and energy-efficient gadgets—perfect for anyone looking to work smarter and stay green.
Customizable tools like planners, bullet journals and desk organizers are taking over for those who want to stay organized while adding a touch of personal style to their workspace.
Office supplies niche product ideas
Ergonomic products like adjustable chairs, standing desks and keyboard trays help improve posture and reduce strain during long hours at the desk. Tech-savvy accessories like blue light-blocking glasses and wireless charging stations are gaining popularity as professionals seek ways to protect their health and boost efficiency.
Other niche products include high-quality pens, bullet journals and desk organizers—items that offer both practicality and aesthetic appeal. As work environments change, businesses providing specialized office supplies designed for comfort, productivity or organization are experiencing significant growth.
Examples of office supplies niche products
Ergonomic chairs with lumbar support for home office setups
Adjustable standing desks to create flexible, comfortable workspaces
High-quality pens and customizable planners for organized, stylish work life
Desk organizers with compartments for streamlined productivity
Blue light-blocking glasses for reducing eye strain in front of screens
Adjustable monitor stands for proper alignment and comfort
Noise-canceling headphones for focused work in any environment
Cable management solutions to keep desks neat and clutter-free
Desk lamps with adjustable brightness for optimal lighting conditions
Explore these scalable business ideas that can set you up for long-term success.
05. Home decor products: Niche market for personalized living
Home decor is all about reflecting personality and lifestyle. The global home decor market is expected to hit $991.9 billion by 2033, and people are craving niche products that blend style with functionality. Custom wall art, handmade rugs and boho throw pillows are just a few examples of what’s in demand. Consumers want pieces that make their spaces unique while focusing on comfort and sustainability. For businesses, this is the perfect time to get creative and offer something that stands out.
Home decor niche markets
The market for sustainable and eco-friendly products is growing rapidly, driven by demand for furniture made from recycled materials, biodegradable goods and energy-efficient solutions. Wellness-focused decor is also seeing significant growth, with consumers seeking items that enhance both aesthetics and well-being, such as air-purifying plants and ergonomic designs. Meanwhile, the smart home market continues to expand, fueled by the popularity of tech-driven innovations like smart lighting systems and voice-activated accessories, blending convenience with modern style.
Home decor niche product ideas
Customized wall art and personalized decor items let people add a unique touch to their space. Handmade and artisanal furniture pieces bring character and craftsmanship into any room. For eco-conscious shoppers, sustainable options like organic cotton curtains or rugs made from recycled materials are a win. With remote work on the rise, ergonomic office furniture, adjustable standing desks and cozy accessories are becoming go-to essentials for crafting a productive and comfortable home setup.
Examples of home decor niche products
Custom wall art or personalized photo displays
Handmade rugs crafted from sustainable fibers
Boho throw pillows that bring a laid-back cozy vibe
Air-purifying plants like succulents and ferns to freshen up any room
Smart lighting systems that let you set the perfect mood
Ergonomic furniture designed to keep remote work comfortable
Stylish furniture made from recycled materials for an eco-friendly touch
Minimalist decor that makes small spaces feel big on style
Himalayan salt lamps to naturally purify the air
Set your home decor business in motion with these unique business ideas.
06. Niche car accessories products: Pioneering innovations
The car accessories market is on track to hit $1.04 trillion by 2035, driven by passionate car communities always hunting for products to elevate their ride. Drivers want high-quality specialized accessories to make their vehicles more comfortable, convenient and stylish. From boosting performance to integrating new tech or adding visual flair, the demand for personalization is huge. Businesses that understand these niche needs have a golden opportunity to thrive in this growing market.
Car accessories niche markets
Drivers want products that fit their style and needs. Tech-savvy drivers go for gadgets like phone mounts, Bluetooth adapters and GPS systems to stay connected and make life easier on the road. Comfort seekers love seat covers, custom floor mats and car organizers to keep things tidy and comfy. Eco-conscious drivers fuel demand for sustainable picks like waterless car wash kits and eco-friendly air fresheners. Car enthusiasts? They’re all about performance upgrades like custom exhaust systems and air filters to give their rides an extra edge.
Car accessories niche product ideas
Niche car accessories are making it easier than ever for drivers to customize their rides for comfort, style or practicality. Custom seat covers, premium floor mats and ergonomic steering wheel covers not only make driving more comfortable but also add a personal touch. Leather seat covers, unique gear knobs and personalized dashboard accents are becoming must-haves for anyone looking to make their interiors stand out.
For tech enthusiasts, smart tire pressure monitors, portable jump starters and dash cams are top picks. These gadgets help keep your car in great shape while giving you peace of mind on the road.
Examples of car accessories niche products
Custom seat covers to protect your car and show off your style
Premium floor mats for comfort and easy cleanup
Ergonomic steering wheel covers for comfy long drives
Bluetooth adapters for hands-free calls and music
Phone mounts for safe hassle-free navigation
Stylish gear knobs to elevate your interior
Portable jump starters for on-the-go emergencies
Dash cams to boost security and record the road
Smart tire pressure monitors to keep tabs on your car's health
Waterless car wash kits for quick eco-friendly cleaning
Learn how to sell car parts online and rev up your business growth.
07. Travel products niche: Essentials for the modern traveler market
Seasoned globetrotters and weekend warriors are all about products that make travel easier, comfier and more memorable. The global travel accessories market is projected to hit $95.7 billion by 2031 thanks to a boom in remote work, nomadic lifestyles and experience-driven tourism. From business trips to backpacking adventures to last-minute getaways, travelers are craving smart, stylish and practical gear that simplifies the journey and takes the experience up a notch.
Travel niche market
Travel gear isn’t one-size-fits-all. Solo female travelers want safety-focused essentials. Remote workers need tools to stay connected while country-hopping. Eco-conscious backpackers look for sustainable must-haves and luxury jet-setters go for stylish high-end options. Families love anything that simplifies travel chaos while seniors prioritize comfort and practicality. Adventure-seekers? Durable functional gear is their thing.
Travel niche product ideas
Travelers look for solutions. Compression packing cubes save precious suitcase space, anti-theft bags give peace of mind and noise-canceling sleep masks make red-eye flights bearable. Sustainable options like refillable toiletry kits and foldable water bottles are gaining momentum along with tech organizers that keep cords and chargers tangle-free. These practical smart essentials solve real problems and make every trip a little easier.
Examples of travel niche products
Compression packing cubes for light packers
Anti-theft backpacks for solo travelers
Noise-canceling sleep masks for overnight flights
Portable chargers for digital nomads
Refillable toiletry kits for sustainable travelers
Travel journals for memory-keepers
Tech organizers for remote workers
Travel pillows with ergonomic support for long-haul flyers
Adventure accessories like portable water filters
Foldable travel strollers for families on the go
Looking for travel business ideas? Find the perfect one for your next adventure.
08. Baby niche products: Tailoring the market to modern parents' needs
Millennial and Gen Z parents are fueling the baby care industry's growth, prioritizing quality, convenience and safety. With the global baby products market expected to grow at a CAGR of 5.9% from 2024 to 2030, brands have a huge opportunity to meet the changing needs of modern families. Today’s parents don’t just buy—they research, compare and invest in products that match their lifestyle and values, from eco-friendly options to smart tech-driven solutions.
Infant and baby niche market
This market runs on trust and precision. First-time parents look for gentle organic essentials. Busy urban parents want space-saving gear that does it all. Eco-minded families love sustainable diapers and plastic-free bottles. Parents with sensitive babies need hypoallergenic skincare and formula. Tech-savvy parents are excited about smart monitors and wearable baby gear.
Baby-wearing communities on forums and social platforms have tens of thousands of members, all eager to exchange information about the brands and products that they love. As far as niches go, this community is fairly large and extremely dedicated.
Infant and baby niche product ideas
Parents love products that make life easier. Foldable bathtubs for tiny apartments, breathable organic swaddles for babies with eczema or convertible high chairs that grow as kids do. Wearable monitors give peace of mind. Noise machines and blackout covers help everyone get some sleep. Eco-friendly teething toys and diaper backpacks with style are total game-changers. Products such as baby-wearing products also serve as good high-ticket products to sell, with some parents shelling out hundreds of dollars on baby slings and wraps.
As another example, Wix vendor Bonsie sells skin-to-skin babywear developed by a mom and therapist. Bonsie's products are dedicated to parents who value skin-to-skin time with their baby—a practice known to boost a baby's brain development, build a mother's milk supply, and regulate a baby's body temperature.
Examples of infant and baby niche products
Organic baby wipes for sensitive skin
Foldable bathtubs for small-space living
Smart baby monitors with real-time vitals
Hypoallergenic formula for allergy-prone infants
Convertible cribs that grow with the child
Diaper backpacks with built-in changing mats
Eco-friendly wooden teething rings
Noise machines for soothing naps
Blackout covers for strollers and car seats
Silicone bibs with food-catching pouches
09. Beauty market niche: Tailoring skincare to individual needs
Skincare is changing fast as consumers get smarter about ingredients and care more about their values. The global skincare market is set to hit $194.05 billion by 2032, and the demand is all about products that don’t just look good but do good. Clean formulas, cruelty-free options and products with real benefits are now the baseline. Niche brands catering to specific needs are booming, fueled by the push for science-backed, multifunctional wellness-focused solutions. From simple routines to cutting-edge treatments, skincare is turning into a holistic balance of looking and feeling great.
Skincare and beauty niche market
This market is all about personalization. Teens battling hormonal acne want simple, effective non-toxic skincare that actually works. Women going through menopause need products that support changing skin and hormone levels. Those with melanin-rich skin are searching for brands that truly get their unique needs. Beauty minimalists are after multi-use products that cut down on waste. And eco-conscious shoppers are picking brands with plastic-free packaging, refillable options and sustainably sourced ingredients.
Skincare and beauty niche product ideas
Today’s beauty lovers are looking for products that fit their values and lifestyles. Think tinted SPF designed for darker skin tones, waterless shampoo bars that reduce waste or anti-aging serums made to support hormonal changes in midlife. Refillable skincare systems, probiotic facial mists and minimalist kits that simplify routines are also making waves.
For example, skincare retailer Crystal Clear Skin & Beauty sets itself apart by curating products for different skin types, including combination, acne-prone and mature skin. This Lemon Cream Cleanser is geared towards people with dry and sensitive skin. It features “Vitamins C and E [that] penetrate deep into the skin to help neutralize free radicals and brighten your complexion while jojoba oil smooths your skin's surface,” according to the brand.
To stand out in the skincare industry, create a logo that not only represents your brand but also captures the attention of potential customers. Use a Beauty Logo Maker to give you inspiration and to help you create your own.
Examples of skincare and beauty niche products
Vegan and cruelty-free skincare for acne-prone teens
Tinted SPF for melanin-rich skin
Waterless shampoo bars for sustainable beauty routines
Refillable facial serums for eco-conscious consumers
Hormone-friendly skincare for perimenopausal women
All-in-one makeup sticks for minimalist routines
Probiotic face mists for skin barrier support
Fragrance-free body care for sensitive skin
Plastic-free lip balms in compostable packaging
Skincare sets tailored to travel and TSA-approved sizes
10. Unique food markets and products
Consumers today crave memorable food experiences. There’s a growing appetite for unique niche products that offer flavor, health benefits or cultural storytelling. Fusion snacks, plant-based twists and heritage-inspired dishes are stealing the spotlight. People want food that pops, fits their lifestyle and narratives.
Unique food niche market
Food trends are getting super personal. Keto fans want clean low-carb treats that still feel like a splurge. Those with food allergies are searching for swaps that don’t feel like compromises. Globally inspired eaters are craving sauces, snacks and spices that bring authentic flavors to their kitchens. Plant-based food lovers are all about gourmet vegan cheeses and next-level meat alternatives. And for busy professionals, the focus is on healthy ready-to-eat meals that actually taste great.
This space thrives on TikTok and Instagram-worthy vibes—eye-catching packaging, unique textures and limited-edition collabs keep fans hooked and coming back for more.
Unique food niche product ideas
Innovation is the name of the game here. Imagine mushroom jerky for plant-based snackers, hot honey with bold new flavors or adaptogenic chocolate that turns a treat into wellness. Small-batch chili crisps, allergy-friendly mac and cheese and snacks packed with protein, probiotics or energy-boosting ingredients are all making waves.
When sourcing niche food products, consider selling items that have a long shelf-life and/or can be dropshipped by their manufacturers. Products like coffee, chocolate, honey and syrup sourced from local suppliers can be an excellent place to start.
Sol Cocao, a specialty craft chocolate vendor, sells just a few products through their online store—all of which feature chocolate with ingredients sourced from different South American countries. The packaging for each product features a gorgeous combination of nature and bird drawings from the regions where the cocao beans are sourced. Product descriptions list the taste of each bar (earthy, nutty, savory, etc.) and recommended food pairings for customers to envision.
Examples of unique food niche products
Vegan charcuterie kits for plant-based foodies
Gluten-free ramen for allergy-conscious eaters
Adaptogenic chocolate bars for stress relief
Fermented hot sauces with probiotics
Mushroom jerky for meatless snacking
Spicy honey blends with unique infusions (like lavender or truffle)
Dairy-free artisan cheese made from cashews
Gourmet popcorn in global flavors (like za’atar or yuzu)
Low-carb dessert bars for keto lifestyles
Ready-to-eat grain bowls with international flavor profiles
Benefits of selling niche products
Niche products are a gateway to many long-term benefits when starting an online store including:
Higher price points: Whether it's a specialty baby carrier or locally sourced honey, niche products generally have higher price points than mass market items. People are often willing to spend more for an item that's unique and hard to find (which equals higher profit margins for you).
Less competition: Niche products, particularly those that are locally sourced, tend to have fewer competitors, allowing you to establish your brand as a resource for a given item.
Better targeting: When you focus on a specific product niche, you can enjoy an easier time targeting your messaging to a more well-defined and receptive audience. By understanding the preferences and needs of your niche, your overall marketing strategy becomes more effective.
Builds credibility: By becoming an expert in your niche, you can build your brand’s reputation among customers and partners. By mastering your craft, you can additionally build higher quality, more thoughtfully designed products and content for your audience.
How to find the right niche products to sell
01. Define your niche market
First thing’s first. Before honing in on a product idea, you must define your target buyer.
Niche markets come in all shapes and sizes. A good place to start is by consulting your sales team, support team, and customer data to identify your most valuable or engaged customers. Then, see if these customers share any traits, such as:
Price sensitivity
Quality standards
Location
Demographics
Life stage
Profession
Values and important causes
Alternatively, you can look for a new audience that’s related to your current customer base but remains untapped.
If you’re just starting out with your business, it helps to evaluate your current passions, skills and community too; it’s typically easier to pick a market that you’re already familiar with, though you’ll want to make sure to look outside your immediate circle and avoid operating from assumptions. For instance, if you're looking to focus on sustainability you should keep an eye out for the top-selling eco-friendly products amongst your competitors.
Niche markets can be further boiled down into buyer personas, which get you into the habit of thinking from your customers’ shoes. Using wearable baby carriers as an example, your ideal buyer could look something like this: A 25- to 35-year-old new mother living in an urban area where strollers are difficult to manage. She's interested in how baby wearing helps mothers bond with their children and allows more freedom of movement. She and her partner both work from home and have a household income of about $120,000. She's looking for a carrier that reflects her unique style, is comfortable, and is easy to take on and off.
As you zero in on your niche market, consider the market size, the level of competition, and gaps in product offerings.
02. Research social platforms
Conduct research on the social platforms that your niche market uses regularly, like Facebook Groups, Reddit, or TikTok. Search hashtags, follow influencers, join groups, and check out brand accounts to see what trending products people are talking about.
Keep your eyes peeled for any problems or complaints that regularly come up in forums. Reddit is a particularly great place to engage in raw conversations around any topic related to your niche. For instance, you can search for a subreddit on the best baby products—or simply baby wearing—to find relevant communities.
03. Look at existing online selling sites
Big retailer sites like Amazon, Wayfair and Target already feature an abundance of products—both general and niche.
Find inspiration by digging through their product categories and navigation menus. Wayfair, as an example, offers various subcategories of products all aimed at homeowners. When it comes to its Lighting category, you can filter for certain subcategories like outdoor lighting. From there, you can further narrow down your search to find products that satisfy various needs (e.g., outdoor lanterns versus post lights versus landscape lighting).
This practice not only helps you to find product ideas, but also points you to potential customer segments to target within the larger market to make money online.
Beyond this, take the time to research individual competitor websites. This will help you to understand how smaller store owners position their products and market them to the same (or similar) audiences.
04. Choose your suppliers
Just because a product idea sounds interesting doesn’t mean that it's a viable (or profitable) one. Do your due diligence by identifying potential suppliers and understanding the costs, materials, and processes associated with producing your items.
You may naturally run into the names of suppliers and manufacturers as you research ideas. If not, you can always check dropshipping suppliers, manufacturer directories (read: how to find manufacturers) and other product sourcing resources.
Carefully vet potential suppliers by evaluating things like:
Delivery and lead times
Payment terms
Costs (including delivery fees, restocking fees, etc.)
Minimum order quantity (MOQ)
Production capacity
Return policy
Private label services
Custom labeling and packaging options
Customer service
Reputation in the industry
The answers to these questions will help you to verify that the numbers work, plus anticipate any challenges from an operational perspective.
05. Test your niche product
Validate your product idea by engaging potential buyers. Consider offering pre-orders. Or, order products in small batches and test them with a select group of consumers.
Focus on gathering honest feedback, and don’t be afraid to get your customers involved in the process of selecting or further developing your products. Make sure that your test group isn’t simply made up of friends or family; tap consumers who don’t have a personal connection (and therefore bias) when evaluating your product.
If you host your online store on Wix, you can use integrated email tools or review apps to collect feedback from buyers. Ask about product quality, usefulness, value for price, and more.
Pay attention to other important data points as well, including conversion rates, average customer spend, and customer retention rate once putting your product up for sale.
Wix supports store owners with an eCommerce website builder, complete with tools for seamless product management, inventory management, price management and more. Get started today by creating a free account.
Niche products FAQ
What is an example of a niche product?
A niche product is a specialized item that caters to a specific subset of the market. An example of a niche product is artisanal vegan cheese. Unlike mass-produced cheeses, this product appeals to vegans and lactose-intolerant individuals who seek gourmet, plant-based options. Its unique characteristics, such as being made from organic nuts or legumes and offering diverse flavors, make it attractive to health-conscious and environmentally-aware consumers.
Comments